How to Control the P.I. Market

How important is the personal injury market to you? If you see this target audience as a significant source of revenue, you must make appropriate efforts to acquire the market share you want. Since this market is far too lucrative to go about the process haphazardly you must have a well defined goal and one or more strategies planned to ensure that you reach your goal.

Would you like a specific plan for increasing your share of personal injury patients?

Simply select the answers below that best describe your current situation and your goals to receive a
Customized Marketing Plan to Meet Your Needs.

Select the statement that best describes where you are now in terms of practice development.

	Just starting out with minimal or no PI practice yet established
	Established practice that averages two to three PI patients a month
	Well established PI practice that averages 5 or more PI patients a month

Indicate your budget requirements

	I want a comprehensive marketing strategy designed to give me the competitive edge and I have the budget to implement a multi-pronged marketing campaign.
	I want a good, comprehensive marketing strategy designed to produce solid results with a moderate marketing budget.
	I need a low-cost but effective strategy to boost my income so I can afford more aggressive marketing and growth.

Indicate the kinds of offers you are willing to make to both referral sources and to prospective patients. Choose all that apply.

	I am willing to offer attorneys, doctors and other potential referral sources a free link from my Website in order to facilitate their business growth
	I am interested in reciprocal referral arrangements
	I am willing to offer a free consultation to prospective new patients
	I am willing to offer a free examination or particular test to prospective new patients
	I am willing to provide free health care information

How much focus do you want to give PI marketing?

	20 percent or less. I simply want to keep a part of my practice in personal injury.
	50 percent Focus. I want a balanced practice.
	100 percent Focus. I want a complete PI practice.

Indicate the level of competition for PI patients in your community

	Light. I am one of the few doctors in the area who treat PI patients.
	Moderate. About half the doctors in the area treat PI patients and half do not.
	Heavy. Most doctors in my area are targeting PI patients.

You Will Receive a Computer-Generated Plan based on your answers to the above Questionnaire