Marketing Library for Chiropractors

Elements of
Search Engine Submission 

Submitting a Website to the major search engines requires planning and preparation in order to ensure good placement.  The steps we follow include Website Analysis, Link Analysis and Keyword Phrase Relevancy Testing to determine the amount of preparation needed before submitting the site to the major search engines. When all vital elements are in place, we submit by hand to the major search engines, then we monitor and manage the positioning on a monthly basis.

Website Analysis

The major search engines evaluate a Website's relevance for a particular keyword phrase based on the site's content as well as the site's title and description tags.  Content simply means the words on the page.  If we submit a site to a search engine for the keyword phrase "San Diego Chiropractor" then those words need to appear on the page as well as in the title and description tags.   When we create a custom Website and we know the site will be submitted to search engines, we make sure that all pages and tags are in order.  When we are asked to provide search engine submission services for a Website that we did not create, sometimes the proper elements are not in place.  When that occurs, we create content pages and make sure that all Meta Tags are properly set up. This type of preparation is often called Search Engine Optimization.

Link Analysis

Search Engines also evaluate a Website's relevance based on the quantity and quality of the links that are pointed to the site.   Links to your site from other, highly ranked Websites work in your favor.  Custom Websites that we create can include technology that facilitates quality link sharing.  Participation in some link sharing programs may be counterproductive to your efforts to obtain high ranking because some search engines use a formula for devaluating incoming links from a site that links to hundreds or thousands of Websites.  Our thorough Link Analysis enables us to evaluate your incoming links and suggest adjustments if necessary.  

Keyword Phrase Relevancy

What are the most relevant keyword phrases for your Website? If you do not know what your market is looking for you may waste time and money as your Website languishes out in Cyberspace in a place where your prospects are not looking.  For this reason, we provide you with a detailed analysis of the keyword phrases that prospects looking for real estate in your area are using.  When your Search Engine Submission focuses on what works, you benefit.

Maintaining Your Web's Placement

Regardless of the type of search engine submission you utilize (Free Engines, Paid Engines, Paid Advertising Options), monthly management in order to maintain and improve your search engine ranking is vital.  Online, there is no such thing as submit and forget it.  You can rely on us to provide you with aggressive monthly maintenance services in order to keep your Website at the top.